Ilana Minkoff September 4, 2025
If you're thinking about buying a home in San Francisco right now, you probably have questions. Maybe even some nerves. You’re not alone.
The San Francisco market continues to shift, still high in price compared to many cities, yet for many properties types, softer than its pandemic peak. Whether you're a first-time buyer, moving within the city, or relocating from out of town, here’s what you need to know about buying in SF today and how I can help you navigate it with confidence…
š¬ "Is now a good time to buy in San Francisco?"
This is the #1 question I hear and it’s the right one to ask. The truth is: there’s no perfect time, only the right time for you.
Right now:
If you're financially prepared and ready to put down roots, there are real opportunities to buy smartly in today’s market.
š° Common Buyer Concerns Right Now
1. "What if the market drops again after I buy?"
San Francisco real estate is historically resilient. While short-term fluctuations happen, long-term value tends to grow, especially in high-demand, low-supply cities like ours. I help you evaluate properties for long-term potential, not just short-term emotion.
2. "How do I compete without overpaying?"
Gone are the days (for now) of 20-offer bidding wars. Today, it’s more about strategy and relationships. I personally connect with listing agents, understand seller motivation, and negotiate offers that protect your interests.
3. "Can I actually find something I love that fits my budget?"
Yes. But it takes vision, flexibility, and someone who knows where (and how) to look. I specialize in helping buyers discover hidden gems, evaluate trade-offs, and see what’s possible. Whether it’s a condo with expansion potential or a fixer with equity upside, there’s something for everyone!
š What I Bring to the Table
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14+ Years of SF Market Expertise – I know the blocks, not just the ZIP codes.
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A Network That Works for You – From off-market opportunities to trusted inspectors and lenders.
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Buyer-Centric Strategy – We’ll get clear on your goals, timing, and financial comfort zone—then tailor our search to fit.
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Negotiation That Protects You – Backed by training with professional negotiation coaches, I don’t just “write up offers”—I position you to win wisely.
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Local Knowledge with Heart – I live here. I love it here. And I want you to love your life here, too.
š£ Next Steps: Let’s Make a Plan
Whether you’re:
I’m here to help—no pressure, just partnership.
š Let’s set up a 30-minute buyer strategy session (Zoom or in person). We’ll talk through what’s going on in the market, what’s possible in your price range, and how to take the next step when you’re ready.
Stay up to date on the latest real estate trends.
Whether buying your first home, selling your tenth home, or somewhere in between, Ilana's goal is to always go above and beyond to exceed your expectations! She wants to ensure such a great experience that you wonāt want your friends, family, colleagues, or anyone you know to do a real estate transaction without her.